Once seen as a geeky activity for the socially awkward, online dating has now become a mainstream part of single life. The sector is booming it is set to be worth £150m by 2014, according to Mintel.
Love itself might be blind but through a combination of improved technology and sophisticated databases, the world’s online dating brands are claiming they can bring well-matched, romantic pairings into sharp focus.
Dating site Match.com already has more than 2 million users. As its numbers have grown, the brand has been forced to develop sophisticated automated systems to manage, sort and pair singles. An important element of this trajectory has been its focus on an improved matchmaking algorithm. Read more here…
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